Ritmo Latino Wireless has roots in retail starting as far back as 1990.
Founder and president, David Massry, owned the largest Latin music chain in the United States with a total of 53 locations nationwide.
These music stores were primarily in Latin areas, focusing on a variety of merchandise catered to Latino customers not found in other big box retailers. Always one to innovate, these stores not only provided a fun place to shop with free listening stations and arcades, but David also helped to bring fans closer to their favorite artists with in‑store performances and signing sessions.
With this experience and ability to serve the latin communities nationwide, a partnership began.
After being approached by T-Mobile in early 2008, David founded Ritmo Latino Wireless, LLC which currently owns & operates 43 T‑Mobile locations nationwide. Based in Shrewsbury, NJ, we are one of the first T‑Mobile Preferred Retailers (TPR) to partner with T‑Mobile and target the Hispanic/Latino markets in California, Texas, Maryland & Washington DC.
Ritmo Latino Wireless prides itself on delivering superior customer service for our customers.
We are dedicated to ensuring that every customer receives the latest and greatest devices, support, and the ultimate wireless shopping experience. Our Management Teams and Sales Representatives are highly trained in providing the best quality products and exceptional customer service with complete integrity. Customers always come first in our stores, so to help create a comfortable shopping experience, Spanish is the first language spoken.
We are proud to be one of T‑Mobile’s top performing TPR partners nationwide and attribute this to our dedicated employees whom consistently strive to meet our customer’s expectations. With the support of our employees, we will continue to grow and accomplish stellar results while delivering excellent customer service to everyone that walks through our doors.